Founders of Social Island UK, Anca Lazar and Nefise Tasdelen, bring a wealth of marketing expertise to the forefront. Graduates of the University of Greenwich with degrees in BA Advertising and Digital Marketing (Nefise) and MA Strategic Marketing Communications (Anca), they proudly lead their innovative online social media and UGC agency based in the UK. After a few years of invaluable experience in the marketing industry post-graduation, Anca and Nefise identified significant gaps in the market that inspired the founding of Social Island UK. Anca specialises in Social Media Management, while Nefise excels in UGC Marketing, creating a dynamic synergy that propels Social Island UK to excel in meeting the distinctive needs of businesses and UGC creators across the UK. United by shared dreams and an unwavering drive to make a meaningful impact in the marketing world, Anca and Nefise’s journey began at university, where their instant connection laid the foundation for a thriving entrepreneurial venture.
Forges connections between brands and creators
Social Island UK, a vibrant online-based agency established in 2023, emerges as a fresh and innovative presence in the market, offering a comprehensive range of services tailored to the diverse needs of businesses and content creators.
Specialising in Social Media Management, the agency brings a distinctive approach to organic growth, with a particular emphasis on Instagram and TikTok. Its expertise extends to TikTok Shop services, encompassing everything from implementation to ongoing maintenance, ensuring clients maximise the potential of this dynamic platform.
As a pioneering UGC agency, Social Island UK forges connections between brands and creators, fostering meaningful collaborations. Notably, the agency takes pride in being the first to introduce the UGC Learning Hub in the UK. This initiative goes beyond conventional agency roles, providing a platform to educate creators, helping them become their best selves and deliver top-notch content to brands.
In addition to its core services, the agency offers a one-stop solution for various marketing needs. Through its experienced team with over 10 years of marketing expertise, Social Island UK provides outsourcing services such as website development, branding, SEO, Ads, Email Marketing, and Influencer Marketing—customised to meet the unique requirements of clients.
At Social Island UK, the commitment extends beyond business success; the agency is a pioneer in prioritising the well-being of creators. Its initiatives include intimate gatherings and well-being packages designed to support the mental health and overall performance of the UGC community, showcasing its dedication to creating a nurturing environment for both businesses and creators to thrive.
Their impact was profound and immediate
Armed with their complementary skills – Anca’s prowess in Social Media Management and Nefise’s finesse in UGC Marketing – the founders swiftly carved a niche for themselves. From the outset, they recognised the gaps in the market and seized the opportunity to create a unique space where businesses and content creators could synergise.
The early months were marked by relentless dedication and an unwavering commitment to excellence. Their first breakthrough came with the establishment of the UGC Learning Hub, the inaugural initiative of its kind in the UK. This not only set them apart but showcased their dedication to empowering creators to reach new heights of quality and engagement. Adding another dimension to their commitment, all resources in the UGC Learning Hub were made available for free in 2023 and will continue to be so in 2024, with some exceptions. This commitment to accessible education further underscored Social Island UK’s dedication to supporting and nurturing the growth of creators within the UGC community.
As Social Island UK navigated its inaugural year in 2023, it rapidly gained recognition within the UGC community. Word spread like wildfire about the agency’s innovative approach, creating waves not only in the UK but also catching the attention of collaborators abroad. Their impact was profound and immediate, with the agency becoming a trusted ally for brands seeking organic growth and authentic connections.
The story of Social Island UK is one of rapid ascent and steady growth. Fueled by a passion for excellence and a commitment to the well-being of creators, the agency’s client base expanded across the UK. Slowly, yet surely, it began forging collaborations beyond national borders, a testament to the universal appeal of their services.
Where childhood lessons guide the present
Anca and Nefise, both raised in Romania, shared a childhood marked by lessons of independence, hard work, and the belief that any dream was within reach with dedication. As adolescents, their visions were anchored in personal aspirations for success through diligence.
Today, united in purpose, their visions have evolved into the vibrant reality of Social Island UK, a testament to their shared dreams and resilience. Embracing their past, they infuse their business journey with a deep sense of purpose and commitment to empowering creators.
Looking forward, Anca and Nefise envision Social Island UK not just as a business venture but as a supportive community, fostering the well-being and aspirations of the UGC community. Their journey is a narrative of dreams turned into reality, where childhood lessons guide the present, and the future holds the promise of even greater accomplishments.
Advocates of mental wellness
Transparency is foundational, ensuring clear communication and trust with clients and creators. They prioritise quality over quantity, delivering impactful work that adds value. Creativity is the key to staying innovative in the dynamic realm of social media and UGC.
Advocates of mental wellness, they prioritise a healthy work-life balance, fostering well-being within their team and the UGC community. Collaboration over competition is central to their approach, viewing partnerships as a catalyst for shared growth.
A strong sense of community underlies their ethos, creating an inclusive environment where everyone is empowered to thrive. These principles collectively define the identity of Social Island UK, embodying a commitment to excellence, innovation, and the well-being of all involved.
The pandemic era, marked by the ascendance of digital marketing
The pandemic, economic crises, and wars, although monumental global events, have not directly influenced the trajectory of Anca Lazar and Nefise Tasdelen’s business, Social Island UK. Instead, these challenges served as a backdrop for the germination of their entrepreneurial idea.
As the world grappled with the complexities of the pandemic, the founders observed the transformative power of digital marketing coming to the forefront. It was during the end of the pandemic that the seeds of Social Island UK were sown, as Anca and Nefise recognized the untapped potential in investing their expertise in social media and UGC.
In the wake of these global challenges, the founders began playing with the concept of building an online business. Behind closed doors, they harnessed their experiences and honed their skills, meticulously preparing for the eventual launch of Social Island UK in 2023.
While the external circumstances may not have directly influenced the business, the context of a changing world played a pivotal role in the genesis of their entrepreneurial journey. The pandemic era, marked by the ascendance of digital marketing, acted as a catalyst for the founders to channel their passion into creating a venture that thrives in the ever-evolving landscape of online business.
Bloopers from shoots never fail to bring laughter
At Social Island UK, the process of social media content creation is not just productive but also filled with amusing moments. Bloopers from shoots never fail to bring laughter, offering a light-hearted perspective on their creative process.
Beyond bloopers, virtual collaboration has its share of humorous mishaps, from unexpected video filters to quirky background noises during online meetings. The team’s brainstorming sessions are lively, occasionally leading to unexpected and amusing creative suggestions. These amusing situations not only make their business activities enjoyable but also contribute to a vibrant and positive work culture that fuels the team’s passion for innovation and storytelling.
What is the phrase you use with potential clients and/or partners?
„Embark on a marketing voyage with Social Island UK, where your brand sets sail to success. Picture us as the trusty boat navigating the vast sea of possibilities. Let’s make your business journey feel like a holiday – smooth, enjoyable, and with stunning views of success on the horizon. Your brand story deserves an island getaway, and we’re here to make it happen! Let’s set sail for a memorable journey where your brand story becomes the destination everyone wants to explore!”
The magic happens when you turn your aspirations into action
For those just starting out or feeling undecided, here’s a simple yet powerful piece of advice: (not to sound cliche) Just do it! The mere thought of starting already demonstrates your capability and qualification for the journey ahead. Embrace the uncertainty, think big, and take that first step – you’ll figure it out along the way. The magic happens when you turn your aspirations into action, so go for it with confidence and enthusiasm!
Their perceptions reflect an optimistic view of society’s
In their vision, society is moving towards a more interconnected and inclusive future, propelled by the transformative power of social media and user-generated content. Anca and Nefise see the emergence of a global community that transcends geographical boundaries, fostering collaboration and the exchange of diverse perspectives.
They believe in the potential for positive change through digital platforms, envisioning a society where voices are amplified, creativity is celebrated, and authentic connections are at the forefront. As advocates for mental wellness, Anca and Nefise also perceive a growing awareness and emphasis on the importance of well-being in the societal narrative.
In essence, their perceptions reflect an optimistic view of society’s evolution, shaped by the fusion of technology, connectivity, and a shared commitment to building a more inclusive and vibrant global community.
